Google launched ad words in 2000. It started with a monthly pay amount and later in 2005 switched to self-service portal. Google advertising is an online advertising service where advertisers pay to display brief advertising copy to web users. It is a system based on keywords predefined by the advertisers.
Features and services:
IP address exclusion– In addition to controlling ad placements through location and language targeting, placements now can be refined with Internet protocol(IP) address exclusion. This feature enables advertisers to exclude specified IP where you do not want your ads to appear.
Ad words express– This feature is exclusively designed for small business holders primarily to reduce the difficulty of managing ad campaigns. It does so by automatically managing keywords and ad placement.
Google partners– This is a basic certification program which provides ad words qualifications to individuals and agencies that has passed Google exams. To become AdWords certified, you need to pass the AdWords Fundamentals exam and one of the other Advanced AdWords exams.
Placement targeted advertisements– Google introduced site targeting in which by using the ad words control panel, you can enter keywords, domain names, topics and demographic targeting preferences and Google will help you place the ads on relevant sites within the content network.
Remarketing-This is a feature wherein you are allowed to show ads to those who have already been to your website. You can create different audiences from website users and along with this also show relevant ads to separate audiences.
Ad extensions– This feature is very helpful to all business owners since it allows to display your ad along with extra information like your phone number, your business address or maybe more webpage links.
Google click to call– This is a very interesting feature because you are immediately able to connect to advertisers from Google search results page. You can now connect right away, rather than visiting a website and searching for the number.
Google ad words customer match– This feature allows you to show ads to customers based on the data they have shared with Google.
Advantages of Google ad words
A very crucial and primary advantage of Google ad words is, every single aspect is measurable, that is where it counts! Right from the number of clicks to number of conversions and cost per click everything is measurable. It is highly cost effective. Why? Because you only have to pay when someone clicks on your ad. You get maximum relevance and the most accurate results to a user’s search query.Last and the most significant, it is highly targeted.
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